Overview Marketing Strategy Professional
Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.
Successful candidates will be awarded the Marketing Strategy Professional certification by SMstudy® after passing the exam.
|MSP||None||Preferably SMstudy® Certified Marketing Strategy Associate||Anyone interested in becoming a Sales and Marketing Professional|
Exam Marketing Strategy Professional Format
- Multiple choice
- 100 questions
- No negative marks for incorrect answers
- 120-minute duration
- Proctored online exam
There is no formal prerequisite for this certification. However, it is preferable to complete the Marketing Strategy Associate certification and study the recommended processes from the SMstudy® Guide – Marketing Strategy book before applying for the Marketing Strategy Professional. It is also highly recommended to attend a 2-day Marketing Strategy Professional classroom training provided by World Study Hub
Please provide preference language material: English or Spanish
Professional Level Certifications— All Aspects of Sales and Marketing have an applicable Professional-level certification (e.g., “SMstudy® Certified Marketing Strategy Professional”).The certification exams are proctored and candidates have two hours to complete each exam. The prerequisite is a study of the relevant SMstudy® Guide book with more emphasis on the highly recommended inputs, tools, and outputs for each process relevant to the particular Marketing Aspect. There is no work experience requirement and no mandatory educational hours in addition to the recommended study. Individuals who pass the certification exams for three or more Professional modules are awarded an additional certification called “SMstudy® Certified Sales and Marketing Professional.”