digital marketing with world study hub

Web Analytics Professional (180 Days)


180 days | English | With online eCertification | Physical Certificate – Canadian Dollars

Web Analytics Professional wisapex p&cj

Web analytics training involves the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

Candidates will be awarded the Web Analytics Professional certification by SMstudy® after passing the exam.  Web analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.  Web analytics provides information about the number of visitors to a website and the number of page views.

Certification Prerequisites Target Audience
Experience Education
SCWA-P Prerequisites Experience: None Prerequisites Education: Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide – Digital Marketing Target Audience: Anyone who is interested in becoming a Web Analytics Professional

Exam Web Analytics Professional Format

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

Online + Mobile App [What is included?] (Web Analytics Training)

  • 100+ courses
  • Videos, Study Guides
  • Chapter Tests
  • Important terms and concepts
  • SMstudy Mobile App

[What is included?]

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

What Data is Collected?

When you go online, there are many ways to find what website you’ll buy from. You might google search a blog posting stating ‘the top five trendy bathing suit companies,’ or you might already know which website you want to go to. Nevertheless, data on how you got to that specific website will be recorded.

Let’s say you ended up on a specific website. Every click and the lack thereof is logged.

Once you visit, the following data points are logged:

  • How many times you visit
  • Time of visit
  • How you got to the website (also called referral URL)
  • Time on each page
  • What you searched for
  • Location of computer
  • Web Browser
  • Total Length of time on the website

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Additional information


No Physical Cert, Yes Physical Cert


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